Venture Capital investors invest a finite sum of money into a finite number of businesses and aim for one portfolio company to ‘return the fund‘. It’s just the way the model works: given startup failure rates, you’re aiming for a few to do well but one to generate the big return.
Privacy maturity – which Keepabl can rapidly and simply bring to your investees – is a no-brainer to get proven significant benefits and increase the chances they’ll deliver high returns.
There are various ways to manage risk before investing, from strong funnel management, a strong investment committee and good technical and commercial due diligence.
Post investment, when the documents have been signed, the money’s being deployed, you’ve a board seat and information rights, what then?
Those individuals managing their investments (sitting on those boards, WhatsApping with founders late into the evening) will do what they can to stay on top of issues and opportunities at their portfolio companies to help drive them forward to the next milestones.
But they can’t be there for each investee 24/7, so best practices that help reduce risk are attractive.
What’s much more attractive is best practice that not only manages a key material risk, but positively reinforces business growth and attaining those milestones.
Cisco’s 2022 Data Privacy Benchmark Study repeats and reinforces the findings of their 2021 Study on the ‘significant benefits‘ or ‘very significant benefits‘ enjoyed by organisations with good Privacy maturity:
As Cisco noted:
‘More specifically, we asked respondents about the potential benefits in 6 areas: reducing sales delays, mitigating losses from data breaches, enabling innovation, achieving operational efficiency, building trust with customers, and making their company more attractive. For each of these six areas, greater than 60% of respondents felt they were getting significant or very significant benefits, and this measure has been broadly consistent for the past two years.’
These ‘significant or very significant benefits‘, consistently reported by Cisco for 2 years running, are incredibly valuable to any business. As a VC, you’d definitely want your investees build trust with their customers, make their company more attractive, reduce sales delays and more.
Good Privacy maturity comes from the same places as other compliance: people, processes and technology. Keepabl is the technology you should recommend to your portcos.
You can hear from our customers on the benefits they enjoy from using our intuitive Privacy Management SaaS in our cases studies, including:
That 50-70% saving on compliance can go into Sales.
The insights you’ll get from portcos will be consistent and actionable.
Teams in portcos that aren’t stressing out over Privacy, instead confidently making it a competitive advantage, can really push ahead of rivals to achieve their targets and win in the modern economy.
We’ve a programme particularly designed for investors and their portcos to rapidly see the proof and make a valid decision (we know how you work…):
STOP PRESS: We’re funding in 2022 so, if you’re interested in learning more and are a qualified B2B SaaS investor (you’ll know such investments put your capital at risk, and you may get back less than or lose your investment), contact us and let’s talk.
On 21 January 2019, the French Data Protection Authority (CNIL) hit Google LLC with an incredible fine of €50m. Implications of the decision for online account management and marketing will…