Privacy Policy


v2_0, last updated 29 October 2021


This Policy

This Policy sets out what personal data we might collect, how we process and protect that data, the lawful grounds for that processing, and your related rights. We always seek to comply with the data protection laws applicable to our processing of personal data. For example, the EU General Data Protection Regulation 2016/679 (‘EU GDPR’) may apply and, as a UK company, the UK Data Protection Act 2018, the UK e-Privacy Regulations (‘PECR’), and the UK-adopted version of the EU GDPR (‘UK GDPR’) apply directly to all our processing.

We use ‘GDPR’ to refer to either the EU or UK version as they’re almost identical. The GDPR is the world-standard for data protection laws, inspiring legal developments around the world.

Personal data’ is a defined term in EU and UK law.  We also use it here to cover ‘personally identifiable information’ as defined in US law, and other similar legal definitions. Essentially ‘personal data’ means any information relating to an identified or identifiable natural person, namely one who can be identified, directly or indirectly from that information alone or in conjunction with other information.

In most cases, the lawful ground (or legal basis) for our processing will be that the processing is necessary: (i) for our legitimate interests in carrying out our business, including to secure, manage, grow and improve our Services, provided those interests are not outweighed by your rights and interests (‘Legitimate Interests’), (ii) to perform a contract with you (‘Contract’), or (iii) to comply with our legal obligations (‘Legal Obligation’). Where processing is based on your consent (‘Consent’), we will identify the processing purposes and provide you with relevant information to make the processing fair and transparent when we ask for your consent.

As data protection law and practice are constantly developing, we’ll need to update this policy from time to time, which we’ll do by posting a new policy on the Website that takes effect from the date stated.  It is your responsibility to return to the Website from time to time and check for changes.

How We Obtain Personal Data

We collect or are provided personal data in the normal course of business. For example:

  • you may provide us with your details when you become a customer, such as your name, email and employer (‘Account Data’),
  • we may receive personal data from our customers when using our Services, such as names of team members or data entered into the Services (‘Customer Data’),
  • you may provide us with your details when you ask about our Services (such as through the Website, by email or commenting on Privacy Kitchen videos) and we may otherwise lawfully obtain contact details of potential customers for our Services for our marketing purposes, for example from our joint controller SoPro (see below), or from publicly available business contact information on LinkedIn or your business website (‘Marketing Data’),
  • when you visit the Website, we may collect information about your visit such as your IP address and the pages you visited (‘Website Data‘) and, when you use our Services, we may collect information on how you use those Services (‘Service Data’), and
  • you may provide us with your CV and other personal data when you apply for a position at Keepabl (‘Recruitment Data’).

In GDPR’s terms, we are the ‘controller’ of Account, Marketing, Website, Service and Recruitment Data as we determine the purposes (the ‘why’) and the essential means (the ‘how’) of the collection and processing. We are the ‘processor’ of Customer Data as the customer remains the ‘controller’ of Customer Data and we only process Customer Data to fulfil our contract with the customer and on their instructions.

Your Provision of Personal Data

When you provide us with personal data about yourself or another person, for example a colleague or a contact, you are confirming to us that you have their consent or are otherwise authorised to provide us with that information and that any personal data you give us is accurate and up-to-date.

Provision of personal data to us is never a requirement, however if you do not provide us with the personal data necessary for us to carry out an action at your request or under a contract with or relating to you, for example to respond to your query or provide Services to you, we may not be able to respond to your query or provide Services to you.

Special Categories & Crime

Given the nature of our business, we do not ask for ‘special categories of personal data’ such as information about your health, political opinions, racial origins or sexual life, or personal data relating to criminal convictions and offences – and we would ask you not to send any to us or upload any into the Services.

However, if at any time you choose to transmit such personal data over our Website or Services for any reason, or you provide us such personal data to us as part of Recruitment Data, you must have full authority or consent to do so and you agree that it will be dealt with according to this Privacy Policy, including possible transfer to our offices or the third parties, inside or outside the UK or EEA, as described in this policy.

Financial Data

We do not collect or process any bank or debit or credit card data ourselves. Any such data is collected and processed by our payment processor, to process the relevant payments, as an independent controller. We will at all times comply, and choose payment providers who comply, with the applicable industry codes and laws regarding security and retention of such data, for example the Payment Card Industry Data Security Standard.

Our payment processor is GoCardless Limited, a company registered in England and Wales (company # 07495895), registered office Sutton Yard, 65 Goswell Road, London EC1V 7EN, UK.

How We Use Personal Data

We use personal data in the normal course of our business, including to provide, secure, manage and improve our Services and to meet any binding contractual or legal obligations.  This includes:

  • to use Marketing Data and Account Data to respond to enquiries, to provide the Websites and Services, to provide advice and support, and to invoice accordingly. Lawful basis: Legitimate Interests or Contract.
  • to use the Website Data and Service Data to analyse and improve the Website and Services, for example for technical or security purposes and to improve the customer experience. Lawful basis: Legitimate Interests, however where for example applicable law requires your consent to use certain cookies, we will ask for your Consent having provided you with relevant information.
  • to use the Marketing Data and Website Data to market and sell our Services, including to communicate with you about same or similar services that we offer – if we do so, we will provide you with an easy and free way to opt-out of receiving such communications in the future. Lawful basis: Legitimate Interests (or Consent as above).
  • in certain circumstances, to share it with a limited number of third parties as described in this policy, for example for operational requirements and business continuity purposes. Lawful basis: most processing will be based on Legitimate Interests, some processing is based on Contract and, where necessary (as above) some processing may be based on your prior Consent.
  • to use Recruitment Data in our recruitment activities, including that Recruitment Data will only be reviewed by those with a need to know as part of that recruitment, and that it may stored with our cloud storage or cloud HR service providers.

Electronic Direct Marketing

Where we carry out electronic direct marketing – including phone calls, automated phone calls, emails, SMS and IM – we will comply with the relevant, applicable laws including the EU e-Privacy Directive, which has been implemented by national laws across the EEA and in the UK. This means for example that we will, where required, check national do-not-call registers and obtain your prior specific and informed consent.

Joint Controller for Electronic Direct Marketing

We work with Prospect Global Ltd, a company incorporated in England (#09648733), registered office 1st Floor Front Office, 27-29 North St, Brighton, BN1 1EB (‘SoPro’) on certain defined electronic direct marketing activities for which we are joint controllers with SoPro, namely to: identify legal entities we believe would benefit from our services, identify the roles for whom our services are relevant and the individuals holding those roles, and introduce our services to those individuals by email, at all times in accordance with applicable law. Accordingly, the personal data processed is limited to ‘business profile data’ of name, email, job title and employer details and the legal basis is legitimate interests. No other personal data is processed under this joint controller arrangement, which is limited to the above process and data.

As required by GDPR, we have a written agreement with SoPro setting out our respective duties, including that each party undertakes to comply with GDPR (and other applicable laws such as PECR) at all times, including in the security and safeguarding of personal data during processing.  Each email complies with relevant laws including providing a free and simple opt-out mechanism (which each of Keepabl and SoPro shall honour promptly), and the information required by Article 14 of GDPR.

To exercise your data subject rights under GDPR related to the above activities where we are joint controllers with SoPro, you may direct your request either to Keepabl or to SoPro, who will inform the other joint controller and liaise to ensure your request is processed appropriately. You can see SoPro’s Privacy Policy and contact details here.

Sharing Data & International Transfers

We will not share, sell or rent your personal data to third parties so they can market their services to you.  Nor do we accept advertising from third parties on the Website.  We may share personal data in the following limited circumstances.

In limited situations, your personal data may be collected by or shared with third parties, who will act as separate or joint controllers:

  • as mentioned elsewhere in this Policy, SoPro is a joint controller for certain limited marketing activities and GoCardless, YouTube and Bitly are separate controllers who may collect your personal data while, respectively, processing direct debits, making Privacy Kitchen videos available online, and creating and managing URLs for those videos, and
  • if we provide social media links such as buttons to like or share content through social media organisations such as LinkedIn, Twitter and Facebook, those organisations will be joint controllers with us for the collection of the personal data. We will then be separate controllers for any processing of your personal data after collection (we typically only receive aggregated information).

For provision of the Services, and for our own disaster recovery and business continuity purposes, we may store or transmit personal data to or through third party providers such as our cloud service provider, Google, with whom we have entered into the EC standard contractual clauses for transfers and GoCardless, our payment processor as above. We only share the minimal personal data required to help us operate, secure and analyse our business. Lawful basis: Legitimate Interests or Contract.

We may be obliged to disclose your personal data to comply with a law, order or request of a court, government authority, other competent legal or regulatory authority or any applicable code of practice or guideline. Lawful basis: Legal Obligation.

If we enter negotiations with a third party for the sale or purchase of all or part of our business, we will only disclose personal data to that third party to the extent it relates to that business and only under conditions of confidentiality requiring the third party to be bound by the privacy policy that applies to that data. Lawful basis: Legitimate Interests.

In each case, we have written contracts in place incorporating relevant wording to safeguard that personal data and comply with applicable laws, and we will only share such data as is necessary for the purpose in question. Our starting position is always to keep personal data within the UK or European Economic Area (‘EEA’) where the UK GDPR or EU GDPR applies respectively. However, in order to carry out the above purposes, we may use third parties and their facilities outside the UK or EEA. In all such cases we will ensure that appropriate security measures are in place to protect your personal data and a valid legal basis for the transfer applies.


Our Websites and Services use cookies and/or similar technologies.  Please review our Cookie Policy which is part of (and incorporated into) this Privacy Policy for more information, including on how to refuse or selectively accept cookies and/or similar technologies.


As a default position, we will only retain personal data for any statutory retention period, then a reasonable period (if any) necessary for the above purposes.  This is subject, for example, to any valid opt-out or withdrawal of consent where processing is based on consent, or other valid exercise of your data subject rights.


The security of data is very important to our business.  In accordance with our legal obligations, we take appropriate technical and organisational measures to protect your personal data and keep those measures under review.  However, we can only be responsible for systems that we control and we would note that the internet itself is not inherently a secure environment.

Anonymised Data

We may create anonymised data from personal data, and any anonymisation would be carried out in accordance with applicable law as well as relevant guidelines from regulators such as the UK Information Commissioner (‘UK ICO’).  Anonymisation may, for example, be achieved by aggregating data to the point that no individual can be identified such as aggregating website use statistics to see which web content is working well and which could be improved.  Anonymised data does not allow for the identification of any individual person and, as it is no longer personal data, neither data protection laws nor this Privacy Policy would apply to such data.

We also receive aggregate reporting from YouTube when you access Privacy Kitchen’s videos online or visit our channel on YouTube. YouTube, as a controller, collects certain information such as your region, watch time, and number of videos watched per visit to provide us with aggregate reports. We receive similar aggregated reports on use of the branded links for the videos from Bitly, whom we use to create those links.

Third Party Services

If you access the services of another provider through our websites or services, for example through a link on the Website, your use of those services is entirely at your risk and governed by the terms and privacy policy of that third party provider.  If we resell a service delivered or provided by a third party (‘Third Party Service’), including any software that is delivered or owned by a third party (‘Third Party Software’), it is that third party’s separate privacy policy that will apply to your personal data and your use of the Third Party Service and Third Party Software. Your use of a Third Party Service is not covered by this Privacy Policy. Please therefore review the privacy policy for any Third Party Service and Third Party Software before using it.

Your Rights

Under the UK and EU GDPRs, you have the following rights (some of which may be subject to conditions set out in the relevant GDPR):

  • to know if we process any personal data about you and, if we do, with certain limitations, to a copy of that personal data,
  • to ask us to remove or correct any of that personal data that is inaccurate,
  • to object to certain processing,
  • to withdraw any consent you may have given us for any processing of your personal data,
  • to ask us to restrict processing certain of your personal data,
  • to ask us to erase your personal data, and
  • to ‘port’ certain of your personal data to you or another provider, provided in each case that we have such data and certain conditions are met.

You have the right, at any time, to object to the processing of your personal data for direct marketing.

‘Do Not Track’

The Website and Services do not use technologies that respond to ‘Do-Not-Track’ signals communicated by your internet browser.

Contact Us

If you’ve any question you can always contact us at the address above or by email to  You have the right, at all times, to notify a complaint to the regulator.  Our supervisory authority, or regulator for data protection, is the UK ICO. We always welcome the opportunity to discuss and resolve any complaint with you first.