Through all our market interactions since our launch in 2017, we kept seeing 3 very big issues for Privacy compliance.
Cisco’s 2022 Data Privacy Benchmark Study confirms that Privacy is handled by IT, Security, Ops or Compliance in 90% of cases.
In our work with the mass- and mid-market over the years, we believe this is nearer 100% in that segment, and that organisations tend to look for the nearest operational role, something linked to tech, data or Security. In rarer cases, we’ve also seen Privacy sit with HR and Office Managers.
Cisco say 9% is with Legal, but they’re most likely Corporate or Employment lawyers in the same boat, and Legal only tends to appear in organisations after they reach a certain size, unless they’re regulated. Plus in-house Legal tends to be advisory rather than operational.
We see this all the time! Everyone is delighted that ‘GDPR is sorted’ because Jo’s got it covered. People are desperate to hand off GDPR and move on as they did before. However, when you think that Privacy is as big an area as Security, it quickly becomes apparent you can’t avoid rolling your sleeves up as an organisation and getting stuck in.
And both GDPR and lockdown have rapidly changed this ‘inertia view’ in organisations:
If you’re using Google Analytics (like most companies) and are unsure how to proceed, check out our Privacy Kitchen video on the topic. We’ve got some great GA alternatives there for you.
In Cisco’s words, “Invest in Privacy – it pays off!”
Sadly, this hasn’t changed over the years! In fact, we’re seeing this more and more as organisations are now moving at speed to good Privacy compliance.
So we focussed Privacy Kitchen on helping those looking after Privacy for their organisation to move forward, to understand all the industry jargon and practices, and to simply operationalise Privacy.
We want to take away the Privacy stress for Jo, and help them look like a superhero in their organisation! That means they’ll also be managing Privacy risk, achieving compliance (a continual-improvement journey), and helping their organisation look like a superhero to their customers, partners, investors and auditors.
Our Privacy Kitchen channel is a great way to get free information around key topics, simplifying complex Privacy concepts so that you can apply them in the real world – the working world is the real world, right?
We’ve just zoomed past 54,000 views, which we’re super proud of. It’s all down to an increasing appetite for Privacy. We continue to serve up a smorgasbord of easily-digestible Privacy content across a range of Privacy issues.
Organisations are increasingly aligning Privacy and ESG to make a stronger commitment to the protection of their customer data in order to build Trust.
To develop an ESG strategy that accommodate Privacy, a better understanding of its core concepts is key, and according to our own research Privacy Kitchen is proving perfect for that!
The Cisco study we referenced earlier highlighted that 71% of companies benefited from investing in Privacy due to the loyalty and trust that it promotes – something an ESG strategy also strives to achieve.
Privacy fits clearly into the ‘Social’ part of ESG as it’s all about respecting individuals. It clearly also sits with the ‘G’ for Governance. And interestingly a Jet Global study documented that data legislation saves the emission of 360 tonnes of Carbon dioxide per day – all thanks to the data minimisation and storage limitation required under GDPR. So it also fits into the Environmental section!
We’re going to look more closely at Privacy and ESG in the coming months in order to help those looking to include Privacy as part of their overarching ESG strategy.
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Trick question: is it legal for a national postal service to guess your political opinions from what they know about you, such as age and address, and sell that data…